My work across platforms

From buyers to users

  • Stippl.io is a dynamic travel planning app designed to help modern explorers map, organize, and share their journeys with ease. With a strong focus on personalization and community-driven inspiration, it empowers users to build visually rich, collaborative itineraries.

  • Expivi is a SaaS business offering cutting-edge 3D product configurators that bring eCommerce to life. By allowing customers to personalize products in real time, it enhances engagement and conversion while simplifying complex sales processes for brands across industries.

  • Boca do Lobo is a luxury furniture brand known for its bold, artistic designs that blend traditional craftsmanship with contemporary flair. Each piece is a statement of elegance, handcrafted in Portugal to captivate discerning interior design lovers around the world.

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Stippl

  • Content Manager

    • Position Stippl as the leading platform for all things travel planning;

    • Grow an engaged community on social media to boost brand visibility and trust;

    • Reach a level of engagement that encourages user-generated content (UGC);

    • Built content for website, blog, app, social media, and email in 4 languages;

    • Ran targeted Meta/Snapchat ad campaigns and localized email flows;

    • Run backlink campaigns to increase website’s authority;

    • Manage community, partnership and influencer content;

    • Collaboration with Growth to optimize in-app content.

    • Co-created and defined the brand’s tone of voice and visual identity;

    • Supervised and created personalized branded content to increase brand trust and relatability;

    • TikTok grew from 0 to 79K, Instagram from ~1K to 102K—organically;

    • Created over 100 viral videos with 7.5M+ total organic views;

    • A max of 3 million views over 30 days on Instagram with an average of 2 million monthly views;

    • Co-built strategic partnerships with TourScanner and CheapTickets to co-create content and drive traffic;

    • Translated app in 7 languages (of which 4 I was responsible for);

    • 200+ SEO-optimized articles, strengthening brand authority;

    • Increased organic search traffic to 25.5K monthly visits, a +6.9% growth trend;

    • Boosted backlink profile to 2.8K links from 461 referring domains;

    • Social media campaign with a low CAC;

    • User base grew to 700K+ in under 2 years.

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Expivi

  • Content Strategist

    • Establish Expivi as a top choice in the 3D product customization space;

    • Support Sales with high-conversion content tailored to buyer journeys;

    • Create and cover content around key industry events to boost visibility;

    • Maping user journeys and campaign performance via HubSpot (including e-mail);

    • Creating content for LinkedIn, supporting Expivi’s position as a leading force in the industry;

    • Collaborate with C-level and the Sales team on ABM initiatives.

    • Created 20+ assets: white papers, one-pagers, email flows, case studies;

    • Increased LinkedIn presence and authority in the SaaS B2B sector by doing weekly/daily posts;

    • Wrote over 50 blog posts on different industries and benefits of 3D configurators for DTC businesses;

    • Improved brand positioning in a competitive B2B niche.

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Boca do Lobo

  • Project Lead

    • Leading a team of 6 marketing professionals to strengthen brand’s presence in international luxury design scenes;

    • Drive high-quality leads in top-tier markets like NYC, Dubai, LA, Paris, London, Hong Kong;

    • Create localized, translated content including e-mail campaigns, landing pages for each market, blog articles and prospection material;

    • Use LinkedIn as a prospecting tool to increase quality leads;

    • Use Instagram to increase awareness and reputation.

    • Contributed to the highest sales year in company history;

    • Achieved email open rates above 40% and click-through rates of 5–8%, well above industry average;

    • Generated a 110% increase in qualified leads, driven by highly targeted, multilingual content strategies.

“Going viral” & Ads