Smart content, made to connect.
Strategic, creative, and crafted with intent — this is where ideas turn into impact and storytelling meets performance.

Where Strategy Meets Story!

Where Strategy Meets Story!

Strategy, storytelling & some secret sauce

A webpage I helped create

Content Strategy & Copywriting

From publishing 200+ SEO blogs to writing emails, landing pages, and case studies, I bring structure and creativity to every word. Whether it's defining tone of voice or mapping content to a full funnel, I write with clarity and purpose.

Increasing social media presence representation

Social Media & Campaign Direction

From 0 to 79K on TikTok and 1K to 102K on Instagram — I know how to grow channels with intention. I lead campaign planning and content execution across TikTok, LinkedIn, and Meta, making sure every post supports a bigger picture.

example of marketing campaigns that drive results

Creative Concepting & Ad Ideation

I believe that a strong creative starts with insight. In my years of work, I develop ad concepts, scripts, and social-first hooks based on data, trends (visuals, sounds, type of content), and brand goals — such as localized Meta/Snapchat campaigns.

example of translated ads that perform

Localization & Multilingual Content

I've led content localization in 4 languages, adapting messaging across email, landing pages, and in-app copy for global markets. Whether you're speaking to Paris or Porto, I help brands stay sharp, relevant, and conversion-ready — in 4-5 languages.

Get to know me :)

I’m Catarina — a content and marketing strategist who turns big ideas into campaigns that connect and convert. With roots in both B2B and B2C marketing, I’ve helped brands grow through everything from TikTok trends to multilingual email flows. Inspired by vintage gems and LEGO builds, I’m always curious about what makes people click. Find out more!

People I’ve worked with

  • “She brought amazing energy to the team & always came up with creative ideas that made our content stand out.”

    Valerija Dimova

  • “Catarina is a must-have for any team. Empathetic, organized, dedicated, and energetic, she’s an outstanding leader.”

    Paula Sá

  • “(...) not only supportive & understanding but also brought warmth & creativity to every interaction.”

    Ana-Maria Hanzu